1. Hulu Research Paper:

       - For this project, I conducted an in-depth strategic analysis

         of Hulu’s current marketing approach. I evaluated its

         target market, customer value proposition, and marketing

         mix, and provided evidence-based recommendations to

         enhance alignment with its strategic goals and improve

         ROI—framing the report as a professional brief to Hulu’s

         Chief Marketing Officer.

​

2. Free WheelChair Mission

       - My team and I developed a comprehensive marketing

         strategy called "Endless Giving: Youthful Hearts, Global

         Impact" for Free Wheelchair Mission. The strategy targets

         youth and families in non-denominational churches across

         The United States to increase recurring donations through

         engaging activities, competitions, and educational outreach.

        The strategy has a projected ROI of $2 million from a

        $75,000 budget over two years.

​

3. Kith Clothing:

      - We were asked to test our skills by marketing a loyalty

         program for a business to re-engage past customers and

         encourage future purchases. To do so, we used channels

         and strategies we’ve covered throughout the course, and

         general knowledge we’ve acquired throughout the boot

         camp.

​

4. Website Implementation:

      - An assignment where we were asked to apply what we’ve

         learned to launch a new WordPress site from scratch. This

         included planning a logical site structure (according to our

         goals and objectives), using UX/UI best practices, and

         integrating objective-optimized pages.